After you’ve given all the tips and informatuon you promised your listeners in the intro what do you say to close our your show?
In this article, I’ll share a couple of things you can add to your outro.
The most basic of outros simply put, will require your contact information. This include website address, email address, phone numbers etc. This will provide a way for listeners to give you feedback or ask questions about the show.
Here is an example: “That’s our show thank you for listening. If you have any questions or comments send us an email at firstname.lastname@example.org or visit our website at mypodcast.com or call 876-123-4567. Its very simple and straight forward, and will get your listeners to take an action.
A call to action
Apart from the contact information, the next thing you can add to your outro is a call to action. This will be useful if you want your listeners to take the next step, or you want them to give you feedback to the show. Perhaps you have a pdf guide, and you want them to download it, or maybe to buy a product. This could be mentioned as part of your outro.
Here’s an example: “Hey before we go my copywriting course is now open get 20% off if you use the promo code EARLYBIRD when you sign up by October 14. Go to mycourse.com to sign up now.
Another example could be:” hey before we go I created a worksheet to accompany this show. It will help you get all your ideas down. Just visit mypodcast.com/workbook to get it for free. You can play around with it to great benefit.
Thank your sponsors and production team
This one is used a lot by NPR on their show “How I built this” podcast. If you have sponsors for your show and a production team, you can thank them at the end of your episode. This is also another simple way to end your show.
Heres an example: “This podcast was brought to you by Joe’s magic cream, the best thing to remove blackhead from your face. Also, shout out to Mary and Tom on our production team and the music by the Nero. :
These are just 3 options you can try right now at the end of your podcast. Keep in mind you can add all of them, mix and match a 2 or just use one. Whichever you choose to do, try it out and see what works best for you.