If you want to see tangible and trackable results from your show, then putting a call to action in your podcast will help you with that. A call to action is a statement to get your listeners to do something. Whether it is to buy a product, download a free resource, or to give you a call to get more information about your services.
Sharing useful information is a good way to grow your audience and in return grow your brand and business How would you know if the show is useful? How can you track the return on investment and justify producing a podcast? Those are some key questions to think about. Come along and explore some of the reasons as to why I think calls to action are important.
It hints on a next step
When your prospective customers are ready to buy, they go through a host of stages before they actually make a purchase. This is known as the buying cycle. The process begins where the Customers has a problem, searches for a solution, compare possible solutions, then choose the best one. In helping the decision process, your podcast should be able to bring persons through the stages.
Here’s an example of how a call to action can bring listeners through the stages:
You sell accounting services and a person is looking for help with their taxes, one of your episodes could be explaining mistakes people make when filing taxes. Following that you explain how to file taxes correctly, Next, you can discuss the forms to fill out, how to track expenses correctly and so on. With each step of the way, you can provide the information that can answer their questions and get them to take a small commitment. This can be a checklist or a resource guide.
What this does is to get people on your mailing list. Here’s how you can do it. “Go to myaccountingservice.com and download our ebook on 5 mistakes people make when filing taxes.” Then you can start to send them more information to get them to become paying customers.
It helps you track your progress
Once listeners take the next step and join your mailing list, you can map out the other stages to guiding them to become paying customers. You can track the progress on how many leads your podcast is generating, and how many of those leads are becoming paying customers. As fun as podcasting is, your business has to benefit from the fun. That’s where email marketing comes in handy.
It’s a way for you to keep track of your leads. You are then able to identify who is ready to make a purchase. Over a time period, you get an idea of how many persons downloaded your free guide, and how many of those persons converted to paying customers. Using email marketing software you can add links and segment persons based on the actions they take, to really see how your podcast is performing.
These numbers help you measure your progress, and the number of sales you generate from your podcast.
That’s where email marketing comes in handy. It’s a way for you to keep track of your leads. You are then able to identify who is ready to make a purchase. Over a time period, you get an idea of how many persons downloaded your free guide, and how many of those persons converted to paying customers. Using email marketing software you can add links and segment persons based on the actions they take, to really see how your podcast is performing. These numbers help you measure your progress, and the number of sales you generate from your podcast.
It helps you generate sales
A call to action can help persons and their buying decision. When they are ready to buy from you, you tell them how to do so. Make it easy for them. Whether you put it in your emails, or you send to your list or in your podcast.
At the end of your sales cycle, persons are trying to justify working with you compared to other solutions they have found. That’s where your podcast comes in. Over time listeners will become familiar with you and your work, then when they want what you have to offer, you guide them on how to do so with a call to action.