Positioning yourself to find customers is one of the most important skills you can develop.
I was in downtown Kingston on business when I notice a vendor near a local bank. He stood across from the shouting get your mask.
One by one people passing by walked up and purchased a mask from the vendor. On the surface it looks simple but look at the business lesson from this vendor.
Go where your customers are.
He was right in front of a bank. People cannot go inside without a mask so there was a strong need for his product. Plus he was on a busy street so people passing would see him.
Let people know what you have.
At intervals he would shout get your mask. This is strategic as if he just stood there no one will know that he was selling mask. If your were passing and need a mask he was right there and you could buy one.
These two lessons are easy to apply. And it also demonstrates the need to be aware of who you a targeting so you can easily put yourself in a position to sell your products and services.