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After you’ve recorded your episode chances are you didn’t get it perfect. No worries because the show I pre-recorded and you’ll be able to tweak it before sending out. That’s where editing comes into play. This process is not hard but takes some time to complete. Here’s a four-step process you can use today to edit your podcast.

Step 1: Cut what you don’t want

The main part of editing is cutting what you don’t want. This includes taking out double-takes, umms and extra space in the interview. Take the time to go through your episode and take out what you don’t want to keep.

you can do this is by highlighting the sections of the audio you don’t want, and delete it. The aim is to ensure your conversation runs smooth and natural. 

After you make your cuts you can insert a couple of seconds of space for your music bed, and sponsored messages. This is the final part of this process. 

Step 2: Level the volume of the interview

Getting the conversation on one consistent level is the next part of the process. You can achieve this using a compressor or limiter. Open the compressor in your editing programme, Set the attack to 0 and the release to about 100. Set the ratio at 10:1. After that set the threshold to the average level of your interview. What you’ve just done is to use the compressor to make your interview consistent. 

Step 3: remove noise if it’s there

Noise reduction is the last part of the process. This is pretty simple. Select a portion of the noise you want to remove. Open the noise reduction plugin in your editing software and select capture noise profile. Then deselect the audio and reopen the noise reduction plugin. Make adjustments to remove the noise to taste. Your aim is not to remove everything but to turn it down to a level where it is not noticeable. 

Step 4: Save and export you show

Once you are finished editing save your edit. You don’t want to lose all that work you just did. Also, this is a good time to add your intro and outro music for your podcast. Once you’re done, export your final episode.  Label your file properly and you’re done. 

Pat yourself on the back you’ve just edited your podcast episode.

Podcasting is seeing a boom right now, and more persons are starting to create their own shows, but with all the excitement people rush into doing it and end up compromising the quality of their show, as a result of faulty editing techniques. This makes the experience less than ideal for the listener. Here are 3 mistakes freshman podcasters make when editing.

#1 The volume of the interview and music bed does not match

This is the first noticeable and common mistake. You start listening to a show, loving the intro music then the introduction comes in and you realize the volume to be way quieter than the music. Sometimes the difference in volume is so great it makes it hard to listen to the show without turning up the volume of your device. 

A quick fix for this is turning down the volume of the mic to match the interview. This is easy to do, just turn down the volume knob in your editor for the music track. Use your ears to match the volume. you know if it’s good enough is when the volume of the music and the interview does not drown each other out. Also, when the fade comes in it does not hide the words of your introduction.

#2 The interview is too quiet.

The other mistake noticed is that the actual interview is too quiet. I was listening to a podcast once and when the episode started I had to turn up the volume in my car to its maximum to hear what the person was saying. The information was good, it’s just that I had to strain my ears to listen. 

A quick fix for that is using the amp tool in your editor to increase the volume of your podcast episode. You can also use a compressor or a limiter to achieve the same result. This will help you to make the volume of the podcast consistent.

#3 leaving dead space inside the interview 

The last mistake I notice is persons leaving dead space inside the interview. An example of this is the guest might be explaining something then pause for a bit before finishing a thought. Some podcasters leave that in not knowing it can be taken out. You will be listening to the show and perhaps think it has ended, not knowing there’s dead space in the audio. 

To correct this problem you can just highlight the space in your editor and press the delete key. This will get rid of the empty space. While you are doing that, go through the interview and clean up space and make the conversation tighter.

You can also use this time to take out any “umms” and “ahhs” that you or the guest makes while talking. This will clean up the interview quite nicely and increase the quality of the show.

Conclusion

Fixing these 3 mistakes will increase the overall quality of your podcast. It will also improve the experience of your listeners.

The internet has changed the way people learn. It has provided multiple options and sources for students to find information. Youtube, blogs and podcast have added a new dynamic to the learning experience. But the question is how can educators use these tools to their advantage?

Imagine having a healthy discussion with a group of students around a topic. Some of them bring up points from your podcast or even ask other questions for clarification following an interview you did. That’s what a podcast can do.

Create a Study Resources

Young people live on their mobile phones, so why not create resources for them to use while they are preparing for exams. The beauty of a podcast is that instead of them listening to music, they can playback a lesson for further clarity on a topic. This is a neat idea to have notes in audio form catering to the learner who likes to listen

The other way to utilize a podcast is to add extra material not covered in class. This can be new analogies and examples to further explain your point. These extra examples can make a big difference to students retaining the material.

Expose them to real-world applications

Another way a podcast can help teachers is to talk about real-world applications of a subject. This can be interviewing industry practitioners and subject matter experts about current trends in the industry.

What this does is get persons to buy into the topic by seeing the relevance of what you are talking about. For example, a subject like English, talking to leaders about knowing how to communicate using the written word. This can help students see the relevance of the subject and learn to appreciate it.

Change the teaching style

Finally, changing your approach in your podcast can be a testing ground for new ideas. Maybe a more fun approach can be a way to get listeners drawn to your unique style. Maybe a more practical how-to-style or teach through stories. The possibilities are endless.

The aim is to experiment with different ideas. Finding what your students will respond to and get them drawn into your subject area. Podcasts can add that experience and offer a way to engage with students in a new way.

One of the things that can cause paralysis when using social media for marketing is not knowing how it works. You might have lots of ideas and you may even post a few stuff but, are you really using it effectively? Do you know all the things you can do on a particular platform?

Social media platforms cover 4 areas, video, audio, text and images. However, each platform has different implementations of this and knowing these can help you in your content creation.

Newsfeed post criteria

Every platform has a newsfeed.  You can see people you follow and those who follow you can see your updates. 

On Twitter, there’s a combination of written word, images and video. However, each of these has a limit. Images must be a certain size, a video has to be a 2 minute and 20 seconds, and also the 240 character limit. 

You can use this information for your advantage in your content creation. You can craft your message to fit that limitation. It will also make your story powerful and consumable by your customers. 

Radio & TV ads are 30 seconds to a minute. Companies had to tell their stories with that limitation for that platform to work for them.  Same applies online.

Stories 

Not all social media platforms have this feature, but it’s still a useful tool. You’re able to share ongoing progress of what you are working on throughout the day. It goes away in 24 hours. You can use stories to test ideas out before committing to a post on your newsfeed. You can also create specifically for that. Instagram, Facebook, WhatsApp, youtube, Snapchat all have the stories feature.  You can use it to good effect. 

The interesting thing about stories is that people check it very often. Sometimes multiple times for the day. This is interesting because you can use stories to drive traffic to content in your feed. Instagram as a swipe up feature where you can post to stories and persons can swipe up to learn more. 

Direct Message

Direct messages are also a great way to interact online. If a customer asks a question on your newsfeed you can either reach out publicly or send a private message offering more help.

In the book fill your funnel by Tom Hopkins and Dan Portik says asking instead of telling is the most critical concept to grasp in selling. The person who is asking the questions controls the direction of the conversation. This further demonstrates that you can use direct messages to ask questions and further et up to speed with social media tools for good effect. 

Search function

Search is the perfect way to find conversations online. You can search hashtags, keywords and see what your potential customers are saying or talking about. This will allow you to answer questions and meet new people who might be interested in what you do.

Like, reply with a comment or reshare

All platforms allow you to interact with other content. If you see something you like, press the like button, reshare it if you find it interesting or leave a comment so that the person can see your thoughts. This is a great way to interact with the community and meet new people and potential customers.

One day I was doing some research trying to find a place I could buy a printer. Checked all major outlets websites thinking it would answer all my questions. I wasn’t searching for a regular home printer, I wanted something similar to the one I used at work. 

Few of the companies websites I checked I saw that they had a one or two printers that might work. No information was there that would convince me to pull the trigger and get it. Based on the look of the site I wasn’t even sure they had the printer in stock. Plus it was my first time buying that particular type of printer. These are the type of things situation a blog could solve.

Long before the internet companies used to rely on newspapers and magazines to write about them to reach their customers directly. They actively seek out these opportunities. Now they don’t have to do that. Its easier to reach your buyers directly and address their problems on your blog. 

Answer customers questions and queries

This is one of the easiest places to start. Answering questions customers call or come into the store and ask. Walk them through step by step, educating them to make a decision. If I had seen a buyer guide to office printers on the site. I would have read it. Would make me more likely to buy from them if I felt I knew what to look for in the type of office printer I wanted. 

It builds trust with customers

If your blog is helpful overtime customers will trust you. Why? You took the time out to educate them. You became a trusted advisor that helps them make good decisions and get value for money. 

For instance, I always hate when calling companies asking questions and the person on the phone is trying to get rid of you. Its the worse feeling in the world and a big turn off when you are genuinely going to buy something. 

Its a communication channel you control

Lastly, if you have a big announcement you can post it on your blog, once you build up subscribers and chances are you collected data from them you can send it out to them. No need to send an email to the press and hope someone sees it and publish it. You can tell your story through a vehicle you control. You can post as often as you want for free. Once you build up your customer database you can reach them directly through your blog.