3 Benefits of Using Outreach Projects as a Marketing Tool

1. Expose your music to a cause and to people who share the same vision. Seeing improved cancer care or better options for care facilities is an initiative you want to be a part of. Partnering with groups that share the common interest is during cancer awareness month, is one way for you to get involved in building awareness to a mutual cause and creating an awareness of who you

5 alternative places to host live shows

Live performance is an important part of the marketing mix for artist. the problem sometimes though, is where to host shows. In this article I’ll share 5 different venues ideal to host your shows. School auditoriums Many schools have small to medium sized auditoriums, that can be used to host concerts. These spaces may be booked for tours across the country. Also, these tours are perfect for targeting music fans

How to promote your music to the press

One way to promote your music is by getting press coverage. Right across the world and over the internet there are multiple publications that will be willing to write about your music. Below are a few tips as to how to go about sending your music for coverage. Have a press release written A press release is a news story about your new song or album. If you work with

How to use advertising to promote an album online

Releasing music can be a liberating feeling. After spending months in the studio now is time to release what you’re working on. There are lots of ideas floating around the internet about how to promote your music and it can get overwhelming. But in this article I’ll share with you my experience with one. Advertising. Advertising is paying a publication to drive traffic to your iTunes page. This with the

How to create a music marketing plan

https://andraepalmer.com/wp-content/uploads/2018/01/marketing-plan-template.jpg Marketing is one of those mysteries that seems hard to crack if you don’t know anything. We know it’s something that is necessary. Because without it, our art remains unknown to the right people. According to former Coca Cola marketing head Sergio Zyman, marketing is selling. So when you set out to promote your new song or album what you’re doing is selling it to the right persons. So,

How use cover songs to promote yourself as an artiste

A cover song is when an artist sings over another artist’s original song. In the early days of music, in particular, reggae music, a number of the artists sang covers. One such person is Sanchez. He transformed popular songs from  R&B, Souls, and did those songs on reggae beats, and he made the song his own. An easy promotional strategy is to sing covers that are from artists whose fan